The Marilyn Monroe 100th Birthday Blogathon: How to Marry a Millionaire (1953)
In the early 1950s, 20th Century Fox, like all the Hollywood studios, began facing massive declines in theatre attendance. The advent of television provided Americans with a cheaper and more convenient form of entertainment at home, where families could watch a wide variety of programmes at little additional cost. Desperate to lure potential moviegoers away from their television sets, studio chiefs began exploiting the two obvious advantages that film enjoyed over the new medium: the size of its images and, at a time when television broadcasting was in black-and-white, the ability to produce photographic colour. The introduction of Kodak's Eastmancolor film stock in 1950 made movie production more affordable and efficient, since it could be used with conventional cameras, unlike the previous and more cumbersome Technicolor system. Within four years, over 50 percent of all Hollywood features were being produced in colour. LEFT: A typical 1950s American family gathered around a te...
